Echelon — A Cautionary Tale
“A good idea is a good idea, forever.”–David Brent The above quote, proclaimed by Ricky Gervais’s character in the original British series The Office, is clearly false. Especially in real estate, where timing is as important as location. For the developers of Echelon, a would-be prestige-level golf community north of Atlanta, what seemed like a good idea in the early-2000’s…